Experience:

ViacomCBS - New York, NY                               
Associate Producer, Social Media - May 2015 - May 2020

• Managed TV Land & Paramount Network social media pages (Facebook, Instagram, Twitter, YouTube, etc.)

  • Project-managed dynamic and innovative social creative from concept, execution and delivery for pages, talent & paid promotions

  • Cultivated relationships with outside vendors and partnerships to assist brand ventures

  • Developed creative strategy for brand social media presence and worked with teams to hone the brand voice

  • Helped lead team to facilitate social events and coordinate with influencers to drive conversation around key tent-pole events

  • Created and launched custom social campaigns for new original series and other network priorities

• Coordinated with multiple departments to support TV Land & Viacom marketing initiatives

  • Liaised with integrated marketing teams to launch co-branded initiatives

  • Developed relationships with talent and provided custom content to support sponsored content

  • Worked with the TV Land creative group to develop innovative and social-first content

• Major accomplishments:

  • Accumulated over 412,400,000 video views, 507,500,000 minutes viewed and $163,000 in revenue on Facebook posts

  • Utilized best practices to optimize long-form video content with a top performer earning over 34,800,000 views and 63,400,000 minutes watched

  • Produced videos that increased average watch time from 0:46 seconds to 2:17 minutes and earned 5.3 times more revenue bringing in over $59,000 on YouTube, when compared to previous uploads

Ski New Hampshire - Lincoln, NH
Marketing Communications Coordinator - October 2014 - March 2015

• Facilitated the growth and development of social media networks through community management

• Represented 33 alpine and nordic ski resorts, and over 200 supplier, retail and lodging properties

• Created reports to analyze social media activity, website traffic and purchasing trends

• Assisted in maintaining content on Ski NH’s website to successfully promote skiing in New Hampshire

• Designed and created advertisements and promotional materials (social content, newsletter graphics and billboards)

The Madison Square Garden Company - New York, NY                                                  
Analyst, Database & Direct Marketing - March 2013 - August 2013

• Managed and created all email campaigns for MSG Entertainment

• Assisted in the maintenance of a database with over nine million records

• Supplied ROI reporting, distributed weekly click through and purchase match back reports for all properties

• Created demographic lifestyle profiles and segmentation for more targeted marketing and ticket sales

• Provided customer retail management support to all MSG business units including the NY Knicks, NY Rangers, NY Liberty, Radio City Rockettes, Radio City Music Hall, Chicago Theatre, Beacon Theater, & The Madison Square Garden Arena

The Madison Square Garden Company - New York, New York
Engagement Marketing Student Associate - Summer 2012

• Supported the day-to-day management of social engagement and monitoring for multiple brands within MSG

• Utilized Radian6 to analyze and discover social trends that help generate positive conversations

• Created a reporting template for monitoring social growth for all business units within the organization

• Assisted with developing and advising on mobile and social engagement strategies and best practices for all business units while ensuring strong relationships cross functionally

Education:
Southern Connecticut State University - New Haven, Connecticut - Graduated 2012
Bachelor of Science in Communication, Specialization in Advertising and Promotions

Skills & Achievements 

• Platforms: Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, Pinterest, Giphy, Twitch, Reddit, LinkedIn

• Skills: Community Management, Content Creation, Social Media Strategy & Reporting, Writing, Graphic Design, Photography

• Tools: Sprinklr, Tweetdeck, Hootsuite, Dropbox, Nielsen Social, Radian6, Listen First, OnlyPult, Buffer, Jira, ExactTarget

• Programs: Mac, PC, Photoshop, Illustrator, InDesign, Lightroom, Media Encoder, Google Suite, Microsoft Office

Personal Achievement:

• Completed thru-hike of the Appalachian Trail stretching 2172.5 miles from Georgia to Maine where statistically 1 out of every 4 people finish